Whatsapp titiz maroc, titiz marocain, zin bldi, groupat whatsapp, groupat wtsp, titize maghribi, dance marocaine, whatsapp single ladies
$ads={1}
|
||
kylie jenner cosmetics
|
للإنضمام لمجموعة واتساب، عليك نشر هذا المقال مع أصدقائك سواءا على الواتساب، الفايسبوك، او غيرها
من مواقع التواصل الاجتماعي🔥👌😍 .
· مجموعة كلها فرح ومرح 😍
· فتيات ونساء عربيات من كل بقاع الوطن العربي ❤
· تعارف، حب ومودة 🔥
· فيديوهات وصور يومية 👌
· الدخول في علاقة جدية وغيرها من الاشياء الرائعة 💋
💖إنضم معنا الأن، شارك المقال مع أصدقائك وراسلنا على الخاص
Click here to contact me on WhatsApp ------------ اضغظ هنا للتواصل واتساب
$ads={2}
|
|
forex exchange, currencies |
-----------------
It took less than two years for Kylie Cosmetics to reach an estimated $630 million in sales.
Excerpted from IQ Growth: Better Understanding the Choices That Will Make
or Break Your Business by Tiffani Bova with permission from Portfolio, an
imprint of Penguin Publishing Group, a division of Penguin Random House
LLC.
The traditional makeup market was down 1.3% in 2016. But independent
brands grew by 42.7%. The growth of these smaller independent brands is a
direct reflection of a change in the market environment, consumer tastes
and buyer demographics.
Kylie Jenner, the youngest of the Kardashian-Jenner empire, is one of
the most successful recent examples of a company executing a highly
targeted and effective product expansion growth strategy.
Related:
Gigi hadid, why did she become the best model?
Regardless of what you think of reality TV or the Kardashian family, this
is an impressive story that takes advantage of the many benefits that
technology and changing consumer behavior provide to businesses today,
which is at the heart of growth IQ.
Taking full advantage of her exposure on the Keeping Up With the
Kardashians show, Kylie has become an influential voice on makeup and
fashion. In 2012, when she was just 15 years old, she collaborated with
clothing brand PacSun, along with her sister Kendall, and created a
clothing line, Kendall and Kylie, aimed at teenage girls, who were their
natural fans and target market.
In 2014 and 2015, Time magazine ranked the Jenner sisters among their
"19459017] most influential in 2014 ." If that wasn't enough, Kylie
launched her own cosmetics line Kylie Cosmetics in 2015. What made her
think she could successfully enter a cosmetics industry occupied by some
of the world's most famous brands?
First, she had a passion for makeup and fashion. Second, she had the
ability to leverage a huge platform from both the show and her growing fan
base, which allowed her to form (necessary) manufacturing and distribution
partnerships. Third, she saw an unmet need in the market. Fourth, she
wanted to focus on customers who were like her - teenagers.
Let's focus on the second one for a moment, because it's an important
part of this lesson. In December 2017, at age 20, she reached 100 million
followers on Instagram alone. She also has over 24 million followers on
Twitter and 20 million followers on Facebook which brings her social media
audience to over 150 million people. In short, she has had one of the
largest social media followings on the planet (maybe than her older sister
Kim)!
As part of a product expansion strategy, her initial collection of
discreet cosmetics was expanded yes ... months) in two different
directions. One direction was related to cosmetic categories: Kyshadows
(eyeshadow palettes), Kyliners (eyeliner), Snapchat tutorials (which
average 10 million views), a mobile app and other fashion products. The
other direction was the thematic grouping of products (Kylie's Vacation
Edition, Kylie's Valentine Collection).
Now firmly established in her target market, Jenner has taken a personal
step to expand the boundaries of that market with these new products.
being relevant to her age, but still teenage, clientele - with the
#KylieTurns20 product campaign.
The success of this strategy depended heavily on both the combination and
the sequence. Yes, there is no doubt that part of its success is based on
leveraging its massive platform, but that will only take you so far.
Similar to what we saw with Jessica Alba and The Honest Company being a
celebrity could get a foot in the door, but without good products, a loyal
customer base and a strong customer experience, it doesn't matter.
Many other (much older and more established) celebrities have tried to
expand their brand by venturing into the business world, but failed.
Jenner - along with Kris Jenner, her manager and mother, and her extended
business team, including Laura Nelson and Josh Nelson of Seed Beauty,
first had to capture a significant portion of her target market by playing
on Kylie's teenage background. celebrity and massively loyal fan base.
The sequence of this massive growth was critical. Kylie began by
establishing her personal brand before accepting or releasing products on
her own. Then she created her own niche within the family empire,
different from her other siblings, and stayed focused there, with various
endorsements and partnerships. Then, once those efforts showed promising
results, she launched her own line of "Lip Kits" - in a limited run, at a
high price point - that sold out within minutes.
Some might argue that this is the classic "scarcity" marketing tactic,
and they might be right. Was it intentional or not? Who knows, but she has
become a master at knowing her customer base (or, rather, her fan base),
catering to their needs and continually pursuing product expansion to
expand her product line as her customer base age of its marketing and
social media has been a critical part of its success. As social media
replaces traditional media, you may not see an ad in Teen Vogue from Kylie
Cosmetics. Kylie leverages all aspects of social media marketing (video,
Instagram, Twitter, Facebook) to push the boundaries of customer
engagement.
Fabrizio Freda of Estée Lauder observes, "Younger generations define
culture with self-expression images. They take more photos on average per
day than their parents took in a year. Sixty-five percent of teens rely on
social media to discover and select beauty products. ... The volatility
and pace of change is not diminishing. What we are experiencing is not a
moment in time, it is the new reality. ... The art of leading through
change is understanding what hasn't changed and how to leverage our
historical strengths.”
In less than two years, and without a paid advertising campaign, Kylie
Cosmetics is now a full-service, direct-to-consumer (D2C) beauty and
social media brand with an estimated $630 million in sales. .
Let us put it all in perspective. How does Kylie Cosmetics' sales compare
to other beauty titans? Well, it took Tom Ford 10 years to reach half a
billion dollars in sales after launching his beauty line in 2006. It took
L'Oreal's Lancôme cosmetics line 80 years to reach $1 billion. It took MAC
13 years to reach $250 million and another 10 years to reach $500 million,
even with Estée Lauder owning a majority and everything else during that
time.
As for
Kylie Jenner, the current rate of growth of her The company suggests that it will
pass the billion mark by 2022 while continuing to accelerate. And it seems
there's no end in sight.
Post a Comment