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 You've planned your budget, defined your keywords and ad groups. You have even chosen your landing pages. Now you have to do the last step of your Google Adwords campaign and not the easiest one: writing your Adwords ads. Here are 4 tips to help you write an Adwords ad like an expert.

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What does a Google Adwords ad look like?

Here are the first points to know to write a good Adwords ad. In case you do not know, you write an Adwords ad to encourage users to click ... on your ad. An Adwords ad consists of the following elements:

A title 1. You have 30 characters (including spaces) to write this part of the ad. This is what will differentiate you from other ads.

A title 2. You also have 30 characters to write this part of the ad.

The description: you have 80 characters for the body of your Adwords ad. You can indicate here a call to action.

writing an Adwords ad - blog araooAs you can see, you will have to be precise and concise to convince users to click on your ad. Here are 5 expert techniques to achieve this goal!

 

How to write an Adwords ad ?

1 - Insert the keyword

Write at least one of your best performing keywords in your ad. Once in the title and once in the description. The more your ad corresponds to the request made by the Internet user, the more likely he will click.

 

2 - Be clear from the start

Be relevant and clear when writing an Adwords ad.

You have a total of 60 characters in your Title lines and 80 characters for the description. Use these to clearly show who you are and what you offer. Use your company name (especially if it's well known), and what the consumer will get from you.

 

3 - Choose the right landing page

For each of your Google ads, you must also insert the destination URL (the page on which the user will land). However, Google allows you to rename the link so that it is displayed in a different way in the eyes of the Internet user.

Take advantage of this to insert your word. The keyword displayed in the URL also reassures the user and develops trust. It also confirms your message described in the Title and Description.

 

4 - Use action verbs

Just like your landing page, your Adwords ads must also include a CTA (call to action) and a sense of urgency. The objective is to make users click as quickly as possible.

How can you create a call to action with text? By using action verbs. For example: Order, book, sign up, subscribe, discover, compare, download, buy

Use short words to get a quick response. To make your call to action more effective, you can also create a sense of urgency or offer an initial incentive.

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